An analysis of the company profile of unilever and its success in the market

How stakeholders view stakeholders as CSR motivators. Unilever considers employees as the second priority in its corporate social responsibility strategy. Even in the current recessionary environment, it has managed to grow at a respectable pace though as we shall discuss latter, Unilever cannot afford to ignore the emerging threats from a wide range of global, regional, and local players.

This means that Unilever faces the prospect of having to battle not only the recessionary blues but also emerging threats from this new age and new breed of competition from Asian conglomerates that are beginning to spread their wings internationally. The business is in a strong position to withstand the threats in its external environment.

The company finds its strengths in leveraging the economies of scale arising from its breadth of operations as well as synergies between its many manufacturing facilities, which totaled locations around the world at last count.

Strengths Unilever operates in nearly countries around the world and hence, has a global footprint combined with top of the mind brand recall among consumers worldwide. For example, the company has increased its product portfolio through years of mergers and acquisitions, leading to organizational growth and corresponding increases in revenues.

SWOT analysis and implications. This section of the SWOT analysis presents the internal strategic factors that impose barriers to organizational and business development.

For example, the company can market its Lipton products as health drinks for consumers with special diets. Moreover, the company lacks direct strong influence on consumers, considering that retailers are the ones who directly affect buyers.

This performance is notable even though the Unilever Foundation was globally launched only in Product imitation is also a major threat against Unilever.

Diversification reduces market-based risks and improves business resilience. A SWOT analysis of Unilever depicts the conditions of the business, as well as its external environment.

Unilever has a good track record of social and environment responsibility and with the emergence of the ethical chic consumer who like to buy and consume products and brands that are responsibly made and sustainably complete.

The emergence of the health conscious consumer in the developed world means that Unilever can seize the opportunity to market to this segment with its existing and yet to be launched product range that is specially geared for the health conscious consumer.

Unilever’s SWOT Analysis & Recommendations

Some practices of the company have been criticized which means that Unilever has to ensure that it sustains and maintains its focus especially when the spotlight is on it. This stakeholder group significantly influences how consumers perceive Unilever. As part of its CSR efforts, the company maintains the Partner to Win strategic program to ensure mutual benefit between the business and this stakeholder group.

For example, even though the company heavily invests in its product development processes, other firms can imitate Dove and Rexona products. Strengths, Weaknesses, Opportunities, Threats.

For example, the weaknesses of limited business diversification and imitable nature of products are significant because they influence business stability and performance. Unilever has a distinct competitive advantage over its nearest competitor, Proctor and Gamble because of its flexible pricing and expertise in distribution channels that manage to reach the nook and the corner of the globe.

This section of the SWOT analysis determines such opportunities or external strategic factors that can facilitate business development.

Access Denied

Opportunities With the advent of globalization and the proliferation of global media, consumers in the emerging markets are aspiring to western lifestyles and this means that Unilever has a tremendous opportunity waiting for it as it taps into this large and diversified consumer base that wants to join the league of westerners in taste and preferences for consumer goods.

Recent research on team and organizational diversity: In addition, increased market presence can enhance such performance.

About Unilever

Through years of international expansion, the company has also increased its market presence, which is a strength that reinforces brand popularity.

The entry of Asian multinationals into the global arena has upped the ante for Unilever and raised the stakes in the global game for dominance in the FMCG market segment.

Employees are interested in competitive compensation and holistic career development.An Analysis of the Company Profile of Unilever and Its Success in the Market. Unilever is a leading consumer goods business in the global market. A SWOT analysis of the company highlights business strengths that ensure long-term success.

The SWOT Analysis model identifies the relevant strengths and weaknesses (internal strategic factors) and the opportunities and threats (external strategic factors).

Despite its. Headquarters of Unilever Holland. The company’s corporate social responsibility (CSR) strategy, through the Unilever Foundation and related programs, satisfies stakeholders’ interests in.

The Unilever market analysis and overview.

SWOT Analysis of Unilever

Print Reference this. Published: 23rd "Winning in the market place" is one of the core secrets of its success (Unilever Global, ).

The patented formulae and technology developed by Hindustan Unilever in India for its brand Rin Supreme (sister company) will also be used to develop the above. Trusted local brands designed to meet the specific needs of consumers in their home market include Pureit and Suave.

Whatever the brand, wherever it is bought, we’re working to ensure that it plays a part in helping fulfil our purpose as a business – making sustainable living commonplace. This is Unilever's global company website.

Unilever’s Corporate Social Responsibility & Stakeholders

Find the latest and comprehensive SWOT & PESTLE Analysis of Unilever, the Anglo-Dutch transnational consumer goods company COMPANY PROFILE - Unilever Business Sector: FMCG - Fast Moving Consumer Goods Operating Geography: Any conflict with the distributors or retailers can impact its sales in the market.

A recent instance of the above.

Download
An analysis of the company profile of unilever and its success in the market
Rated 5/5 based on 28 review