Consumers who viewed themselves as socially conscious tended to place more weight on issues such as environmental impact when making buying decisions than consumers who did not hold similar views of themselves.
Consumer perception theory attempts to explain consumer behavior by analyzing motivations for buying -- or not buying -- particular items.
Just as sensory perception relates to how humans perceive and process sensory stimuli through their five senses, consumer perception pertains to how individuals form opinions about companies and the merchandise they offer through the purchases they make.
Merchants apply consumer perception theory to determine how their customers perceive them. The researchers also theorized that consumers would demonstrate a trend toward applying more scrutiny to nutrition claims and would demand more specific information about the foods they purchase. Price Perception While mass merchandisers such as Wal-Mart emphasize low prices as an inherent virtue, upscale merchants attempt to emphasize quality and value for money to appeal to potential customers.
The study considered the question of whether consumers believed their buying decisions had a real effect on issues such as environmental impact.
They also use consumer perception theory to develop marketing and advertising strategies intended to retain current customers -- and attract new ones. Self perception by customers relates to values and motivations that drive buying behavior -- which is also an important aspect of consumer perception theory.
Definition Consumer perception applies the concept of sensory perception to marketing and advertising. Researchers at the School of Business Administration at LaSalle University and LeBow College of Business at Drexel University considered several factors, including price perception -- whether consumers believed they were being charged fair prices -- in determining whether online shoppers would make repeat purchases through the same website.
The researchers concluded that price perception strongly influenced whether customers were satisfied with their purchases and whether they would make future purchases.
Two factors that shaped price perception were the perceived quality of the merchandise or service in question and price comparisons with merchants offering similar merchandise or services.
The researchers found that consumers tend to reject general, unsupported claims of enhanced nutrition, especially concerning high nutritional value for foods that are traditionally viewed as unhealthy.
Three areas of consumer perception theory relate to consumer perception theory: Self Perception Self perception theory attempts to explain how individuals develop an understanding of the motivations behind their own behavior.A comparison of public and private sector perceptions and use of knowledge management A comparison of public and private sector perceptions and use of knowledge management Author(s).
A marketing concept that encompasses a customer's impression, awareness and/or consciousness about a company or its offerings. Customer perception is typically affected by advertising, reviews, public relations, social media, personal experiences and other channels.
Public vs. Private Behavior General Information for All School Personnel The social cognitive disorder involved in autism spectrum disorders includes disruption of a.
Full-Text Paper (PDF): Consumer Perception of Private vs. Public Sponsorship of the Arts. To study the factors affecting consumer perception regarding service quality in Non-life Insurance sector.
2. To compare the service quality perceptions of the consumers in Public and Private Non-life Insurance. Definition. Consumer perception applies the concept of sensory perception to marketing and advertising.
Just as sensory perception relates to how humans perceive and process sensory stimuli.Download